The life cycle of the educational programs of higher education in modern market conditions

The article presents the author's opinion on the viability of educational programs in modern conditions, their competitiveness, profitability and demand. The educational program is a set of basic characteristics of education to explain the components of the future profession, and is aimed at the formation of personality in their professional activities. Despite the social orientation of educational activities, educational institutions are in a competitive environment, they need to improve, expand the package of educational programs, meaningful to fill the relevant knowledge, offer the possibility of variations in the educational process.