Value of marketing communications in economic behavior of people

The article analyzes the importance of marketing communications in the economic behavior of people and its impact on the sale of enterprise products. The main components and characteristics that are so important for the potential consumer are determined. Today, Russian and foreign organizations are directly faced with the problem of motivation and desire of consumers to make a purchase, which is associated with the formation of consumer behavior and the urgent need of the company to sell its own products. It also examines the interaction of the consumer with other various entities existing in the market.