The importance of passionarity in social management

This article examines the role of passionarity in social management, which can influence thequality and effectiveness of the elements of such management. Particular attention is paid to the influence of apassionate personality on the problems of social determination of society due to the influence on it of qualitative characteristics of passionate rule, which can transform the existing model of existence. The article is intended for the attention of not only specialists in the field of sociology, but also - psychology, law, history and information marketing.