The importance of developing and evaluating strategic alternatives to sustainable company growth

The article is aimed at revealing certain theoretical and methodological aspects to ensure the rationality of choosing between strategic alternatives in order to achieve sustainable growth of the company, to determine the value of their assessment. In this regard, it is noted that the choice is associated with the peculiarities of management activities and development of companies, involves the study and evaluation of each alternative in accordance with the methodological basis of strategic management. Due to the variety of procedures carried out to save time, the article suggests the tools and evaluation procedure that best meets modern requirements and management stages of the company. It is based on the study of external and internal conditions, the definition of criteria for the company's activities, the compilation of a list and selection of the most important parameters, the calculation of individual, group and integral indicators for the development of strategic solutions aimed at ensuring the sustainability of the company's growth. The approach described in the article is able to provide flexibility, adaptability and effectiveness of the strategy.