The importance of social values in choosing strategies of research activity

The study of moral and ethical aspects of public and social life is an acute and controversial topic for researchers not only in the current environment, but it also has been at all times. As generations change, scientific and technological revolutions shift objectives and priorities of public and social life and ways to achieve these goals accordingly, which are not discarded by society. The purpose of the article is to define the contemporary moral and social context for research.