A New Opportunity for 50+: An Empirical Study on Employment of People Over 50 in the Republic of Serbia

This paper explores the challenges and opportunities related to the employment of people over 50 years of age in the Republic of Serbia, relying on contemporary demographic, social, and market indicators. In light of current trends of population aging and shrinking labor force, the study aims to identify barriers, motivations, and potentials for the workforce activation of this age group. Primary data were collected through a structured questionnaire on a sample of 200 respondents from various regions of Serbia and analyzed using descriptive statistics, SWOT analysis, and comparisons with best practices in the region (Croatia, Slovenia, Montenegro, North Macedonia). The results indicate a significant willingness among older individuals for retraining and participation in flexible work arrangements, alongside dominant barriers such as age-based discrimination and lack of digital skills. The paper also examines existing government active employment policies, with a focus on their application, visibility, and effectiveness. It concludes that integrating people aged 50+ into the labor market requires a strategic approach combining training, subsidies, combating ageism, and enhancing digital literacy. The study provides a foundation for formulating recommendations for policymakers and local actors in the field of employment.