International Journal of Management Trends: Key Concepts and Research

Empowering tomorrow’s entrepreneurs: an Erasmus+ project review for nurturing green entrepreneurship in turkey

Asli Cazorla Milla, Kamile Gonca Kivrakdal, Özge Kurt

Статья научная

Green entrepreneurship has been around for many years, however the emergence of the need for green initiatives is now more than ever. It is crucial to start these initiatives from very young age. In this article, an Erasmus+ project that was realized in Izmir city of Turkiye was taken for analysis. Throughout this analysis, a closer look to green entrepreneurship concepts such as greenwashing and green marketing was examined. The goal was to understand the effectiveness and the sustainability of the project throughout conducted workshops and focus groups. The results showed that there is a demand and a need for such projects that are in line with EU European Green Deal. Not only high schools but also other educational institutes should work towards educating tomorrow’s entrepreneurs to nurture green entrepreneurship.

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Content analysis in marketing: decoding messages sent by competitors and enhancing marketing strategy based on obtained insights

Stefan Ivanović, Bojan Branković, Slobodan Adžić

Статья научная

The analysis of messages in marketing plays a critical role in comprehending and optimizing marketing strategies. Examining the content of messages utilized in marketing campaigns allows for a deeper understanding of how companies engage their target audience and shape their decision-making processes and behaviors. This research paper aims to investigate the significance of content analysis in marketing, its application in competitor analysis, and its potential for enhancing marketing strategies based on insights gleaned from competitor messages.

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Recruitment and selection process of personnel in the it sector in the territory of Vojvodina

Jasna Jaramaz

Статья научная

The recruitment and selection process in HR management, involving various methods, is crucial for attracting top talents. Understanding the key steps in the selection process can assist human resource managers in navigating the entire employment lifecycle and achieving optimal results. This paper focuses on the importance of recruiting and selecting candidates, as companies that take their hiring process seriously have a higher chance of finding and retaining top talents, helping them stay ahead of the competition and achieve their goals. The study analyzes the recruitment and selection process of candidates in the IT sector, specifically in the Vojvodina region. The research involved 180 participants from various IT companies in Vojvodina, revealing differences in the recruitment and selection processes for IT positions compared to other roles.

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The role and significance of business strategy in creating business incubators

Zoran Bukvić

Статья научная

The sector of small and medium-sized enterprises represents the most vital and economically efficient part of the economy and plays an increasingly important role in the implementation of structural reforms, especially in the function of creating new jobs and stimulating the growth of the overall economy. In recent decades, business incubators have been established as new models for developing small and medium-sized enterprises in developed countries, including ours. This paper aims to indicate the role and importance of business strategy in the creation of business incubators.

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Training and development of employees as human resource management activities using the example of company “Gorenje” LLC Belgrade

Milica Jovanov

Статья научная

This paper focuses on the human resource management function and employee training, representing the organization's strategic effort to enhance employees' performance in their workplace. The emphasis is particularly on research regarding training and development in the company "Gorenje LLC Belgrade." Traditionally, employee training has been seen as a tool to teach employees specific skills and behaviors necessary for performing the job at a standard level of performance. However, in modern organizations, the focus of training is shifting towards aligning it with business needs and using it as a tool for knowledge creation and sharing. Employee development has become an increasingly significant activity within the human resource management function due to the globalization of the world economy, the growing need for leadership, the increasing importance of knowledge, the need to attract talented individuals, a stronger focus on quality, and rapid changes. Effective training must have clearly defined objectives, align with identified needs, be planned, and ensure the application of learning experiences. The ideal situation is when training meets both the organization's needs and the individual needs of employees. The goal of training is to eliminate any performance deficits on the employees' side in a short period.

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The significance of innovation as a developmental element of an organization – research results

Aleksa Tuturov

Статья научная

This paper explores innovation as a developmental element of an organization by examining various types of innovations and defining the concepts of innovation and innovativeness. The study also focuses on the role and significance of innovations in organizations, both in general business operations and specifically in the context of business in Serbia. Therefore, the paper clarifies the role and significance of innovations through macro and micro events. However, the paper is not solely confined to the framework of innovations. It also illustrates, using the example of digitalization as a means of establishing innovations, how these innovations specifically impact the operations of companies. A special section of the paper is dedicated to generating primary data. Through a questionnairebased survey, quantitative research confirms the theoretical assumptions. The significance of innovation, specifically digitalization, as a developmental element of an organization is demonstrated through the example of the company "KOŠ". The research results indicate that by assessing the innovative capacity of a company, it is possible to provide a comprehensive overview of the current state of the company and potential avenues for improvement.

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