Acceptance of AR/VR technology in aviation industry by passengers in terms of enhancing their travel experience

AR, VR has introduced a new set of interfaces that can potentially transform the way humans interact with their surroundings completely. AR/VR can be used in airlines’ manufacturing, supply-chain, and pilot training to enhance the passenger experience. This research focuses on the use of VR and AR in enhancing passenger experience would affect the customer’s decision to travel through flights and, on that basis, analyze whether it is a good opportunity to invest in these technologies. Customer satisfaction is what every business targets to achieve. Moreover, the same goes for airlines too. The research scope includes both in-flight as well as terminal experience. AR/VR technologies would focus on Entertainment, Ease of use, and navigation purpose in the complex structure of airports. The methodology includes a structured interview in the form of a survey of 60 people who have traveled via flights. T-test analysis has been used to find out the significance of the above-mentioned variables. The purpose of this paper is to find out whether users prefer the use of AR/VR technology when it comes to boost their passenger experience, and based on the result to know whether it is a good investment for the airlines or not.