Advertising language and its properties

The article reviews the most productive means used by advertisers to get the audience’s attention and reaction. Language has proved to be the effective tool of human communication as it serves a virtuous means in influencing and persuading the audience. The language of advertising is marked out as a specific language due to the presence of distinctive features on its grammatical, lexical and semantic levels. The performance of advertising language depends on a good combination of verbal and other extralinguistic components, though the verbal component is considered to be the most significant.