Agromarketing in Russia

Автор: Samchenko D.S.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 3 (31), 2019 года.

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The article discusses the concept of agromarketing and the advertising market for agricultural products in general. Analyzed the leading aspects of advertising and public relations of agro-industrial companies in Russia. The relevance of an integrated approach to marketing in enterprises of the agricultural sector is substantiated. Identified the strengths and weaknesses of agromarketing in Russia.

Advertising, public relations, marketing, agromarketing, agriculture, agricultural holding, promotion, profit, economy

Короткий адрес: https://sciup.org/140286056

IDR: 140286056

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