Axiological and communicative transformation of text in the paradigm of digital reality

The article examines the axiological and communicative transformation of the status of text in modern digital reality. In 19th-century Russian culture and literature, the text was perceived as a cultural-axiological dominant, and creativity and reflection through text generation served as a sign of the individual's spiritual activity and interaction with the world. With the development of computer-mediated communication, the value status and strategies for text creation have changed, focusing on optimizing semantics and structure. Automatic text generation, as the next stage in the transformation of communicative strategies, alienates the text as much as possible from the subject of speech activity. Artificial text combines natural language and machine-readable code, demonstrating auto-generation, scalability, interactivity, and multimodality. It can be regarded as a linguo-semiotic object possessing semantic completeness, logicality, and referentiality; however, it lacks individual creative nature and informational value. As a result of averaging large textual data, it loses cultural significance. Despite these limitations, the communicative potential of artificial text in digital discourse is growing, reflecting a shift toward human-machine interaction in posthumanist culture.