Axiological assessment of the influence of social institutions on family attitudes of urban and rural youth

The article presents the results of the study, regarding the problem of the influence of social institutions on the process of formation of value-semantic orientations of modern youth based on theoretical and empirical analysis of official statistics, results of national surveys and secondary data. The study is based on the provisions of axiological and institutional approaches, which allows to identify contradictory and ambivalent processes accompanying the formation of values of new generations. The main actors of influence chosen are family/marriage, reference groups (peers, friends), general and professional education system (higher education and vocational education), media (TV and radio channels, Internet communities (social networks, forums, chats, popular bloggers, influencers), formal (employers) and informal groups (friends, “significant others”), whose direct participation constitutes the process of youth socialization. It is concluded that the transformation of value orientations of urban and rural youth is the result of macrosocial processes occurring in the country and the world (socioeconomic inequality, social insecurity, instability, riskiness), rather than individual preferences.