Axiological parameters of rhetorical argumentation in commercial and noncommercial advertisement
Автор: Gang Bai
Журнал: Известия Волгоградского государственного педагогического университета @izvestia-vspu
Рубрика: Филологические науки
Статья в выпуске: 3 (146), 2020 года.
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The article deals with the axiological parameters of the rhetorical argumentation in the commercial and noncommercial advertisement. There is stated that the advertising text has the attractive parameters, the language pun is used for the attractiveness’ strengthening and the evaluative component is a necessary element for the better part of the advertising texts.
Advertising text, axiology, attractiveness, evaluativity, language pun
Короткий адрес: https://sciup.org/148311230
IDR: 148311230
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