Axiological aspect of internet-comments on films

The article considers the category of evaluation in Internet-comments on film texts. The structure and the types of axiological statements are analyzed, together with lexical, stylistic, syntactic and nonverbal means of expressing positive and negative views in this type of texts. The authors detail the mechanism of axiological transposition based on the introduction of a seme from a word from the near context to a lexical unit, thus replacing the inherent axiological component with the adherent one. Apart from the utilitarian function, Internet-comments are characterized by an esthetic function, critical both for the authors and the recipients of the text.