Axiological field of tourist discourse (based on the English neologisms)

The article deals with the axiological field of the tourist discourse based on the English neologisms. The semantic, complex and linguoaxiological analysis of the study material allowed to establish that the main valuable component in the discourse is environmental friendliness. The study of neologisms as the means of representing values and developing an evaluation expands the range of the researches in axiology and neology.