Values manifested in headlines of British and American press

The article raises the problem of the formation and promotion of value guidelines by means of the media. The concept of value is considered at the intersection of anthropological, axiological and linguistic approaches. A comparative analysis of the headlines of the British and American press was carried out, which showed the multi-directional orientation of the manipulative work of the media with the egocentrism of the American press and the extroversion of the British press. Three dominant values of both cultures are defined.