Top-preferences in internet practices of youth (based on the analysis of popular mobile applications)

When analyzing the Internet practices of young people, it is necessary to review them through the prism of the latest tools for transforming real practices into a virtual form, i.e. mobile applications. The relevance of this study is due to the increase in mobile Internet usage, as well as the established consumer demand for modern smartphones, especially from the youth. The research focuses on the top popular applications for Google Play mobile devices. The subject of the study is the transforming everyday practices. The study leads to the fact that there is a general tendency to shift everyday practices onto virtualization in the youth environment. The author concludes that mobile devices providing access to Internet resources and implementing the day-to-day practice of using these resources become the translator of the most popular online practices of youth (leisure, consumer, educational, financial).