Actual conditions of successful service in the museum

The article is devoted to the problem of formation of the new concept of activity of a museum, based on idea of it as about communicative system. Some conditions of successful service in museum practice are considered: continuous development, updating and improvement of a museum network, use of information technologies, extensive exhibition program. The problem of information policy as instrument ofdevelopment and museum advance is put. The attention to architectural and art design registration of museums and their expositions is paid, as well as to features of professional speech of guides.