Ambivalence of the individual and collective subject in the culture of digital society

Introduction. The philosophical analysis of the ambivalent relations of the individual and collective subjects involved in the culture of digital society is updated. The purpose of the study is to understand the dialectic of relationships that arise between “I” and “Other”, which are exposed to the powerful influence of the culture of digital society, as a result of which sociocultural being receives a different status and a different quality, changing the idea of what is special and individual in the modern world.