An Overview of Marketing Research and Its Importance

Marketing research is considered one of the most important tool for the growth of the organization. It helps the firms to expand their business at faster pace and increase the profitability and market share. Marketing research helps to gather the information about the prospective customer needs and status of the market. The collected information through the marketing research helps the firms to develop and launch new products as well as services. The accurate market analysis data helps in increasing the sale of the product at greater level. Marketing research provides the ability to the organization for understanding the dynamic of the market that helps the organizations to know the demand of the product as well as services. This review paper discussed about the marketing research and its importance. There is a vast research scope in the marketing research domain for investigating the advanced process of the market research in order to conduct the effective research for collecting the accurate information about the market dynamics.