Analysis of the employee value proposition of Russian companies in the context of people-oriented management system
Автор: Latypova S.
Журнал: Телескоп: журнал социологических и маркетинговых исследований @teleskop
Рубрика: Социология управления
Статья в выпуске: 2, 2024 года.
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In recent years, there has been a rethinking of the role of the employee in the organization. In modern companies, more and more attention is paid to human-oriented management, where the focus is on the employee with his values, ideals and meanings of activity. However, many companies still understand the value proposition in a narrow sense, as a tool for attracting and retaining. In the article, we set ourselves the task of analyzing the value proposition of large Russian companies in terms of components and categories.
Employer's value proposition, people-oriented management, engagement, material motivation, non-material motivation
Короткий адрес: https://sciup.org/142242075
IDR: 142242075 | DOI: 10.24412/1994-3776-2024-2-57-64