Analysis of the communication policy of Sberbank PJSC

The article discusses the effectiveness of The work is devoted to the analysis of the marketing communication policy of Sberbank PJSC. The main purpose of the organization's marketing is to provide interested parties with information about the directions of business development, taking into account current and future market needs. Marketing communication is a tool that allows you to meet the needs of potential and existing customers. The relevance of the research is due to changes in the world in the conditions of political and economic crises, when some communication channels have become unavailable in Russia. The purpose of the work is to determine the current state of implementation of Sberbank's communication policy and make recommendations for its improvement.