Analysis of macroeconomic indicators as a method of assessing the impact of the external environment on the formation of a construction organization’s strategy

For the successful development of an organization in any field, it is necessary to build a competent development strategy. The formation of a construction company's strategy is influenced by external and internal factors. The article analyzes macroeconomic indicators as one of the methods for assessing the impact of the external environment on the formation of a construction organization's strategy. The impact of such macroeconomic indicators as GDP, unemployment and the number of employed people in the construction industry, the inflation rate, and changes in the exchange rate is considered.