Analysis of the Russian and global сommerce market: trends and challenges

Informatization of the society and its constituent parts from individuals to organizations and states leads to an accelerated decision-making process, and, consequently, to the accelerated process of movement of goods and services, which are mostly realized via the Internet. There is no doubt that electronic commerce will become one of the dominant types of trade and one of the promising components of the "new economy" in the foreseeable future. The popularity of electronic commerce is growing rapidly under the influence of various factors and the modern world cannot be imagined without online stores, all kinds of mobile applications that help to make purchases on all levels. It goes without saying that e-commerce (online trade) will develop most rap- idly in the most technologically advanced countries, such as the states of Europe, North America, Japan and China, having their own characteristics depending on national, demographic and other factors. The Russian state has taken a course to modernize the country and is experi- encing growth of information technology, and, consequently, of electronic commerce over the past 15 years. However, this occurs mainly in the Europe- an part of the country. But the rise of industry in the East (the construction of new roads, ports, factories, agro-industrial and military-industrial complexes) creates a favorable environment for business in general and for electronic commerce in particular. The investment attractiveness of the Far East also plays an important role. The changing way of life of the population and tech- nological breakthrough create a new information and technological nation- wide economic environment, developing in close connection with the world economic development trends, experiencing their influence, and in turn influ- encing them.