Analysis of prospects of development bakery goods market

The article considers the most important prospects of development of bakery goods market. Bread plays important role in a human diet. It is the product of daily mass consumption. One of the ways to solve the problem of the balance in a human diet is introduction nutrients to the recipe. It is a unique food product containing practically all components which are necessary to support vital function and health of people such as proteins, complex carbohydrates, calcium, iron, phosphorus and vital vitamins of B group, including thiamin, niacin, and riboflavin at a small amount of fat. Bakery goods contain a great amount of dietary fiber. Moreover, bread is a product which can be enriched with vitamins, micronutrients and other useful substances.Nowadays one pays much attention to the problem of a healthy diet due to which products for healthy lifestyle are very popular. One of such products is bread which is suitable for healthy diet. This group doesn’t have any specific preventive or medical properties however it has a variety of additional raw material.The amount of production of medical, preventive and functional sorts is about 100 thousand of tons per year at the consumption of 600-700 thousand of tons.Based on the above mentioned facts the increase of the amount of production of medical and preventive bakery products is very topical as it will contribute to the stability at ba-kery industry, provision of the population with healthy food and fast innovative development of the country in future.