Analysis of the population consumer behavior based on semantic analysis of user requests

A new science, behavioral economics, has been actively developing over the past two decades. Within its framework, the purpose of the study was to test the tools of semantic analysis of user requests on the example of their interest in purchasing, ordering curtains. The authors conducted a review of research on consumption and customer choice, which are the basis of this scientific direction. They identified the following areas of research: features of the theory of consumer demand, behavioral ecology of consumption, identification of factors that determine customer behavior, behavioral biases and inattention, brand loyalty, multibrandedness and factors that determine them. The authors have created a semantic map of user requests for the keyword “curtains”, regional features of requests are highlighted. It turned out that the population is interested in the characteristics of curtains, the opportunity to buy, order individual tailoring inexpensively or with discounts in a particular locality or online store, calculate sizes, find out reviews, choose and (or) buy accessories separately, make them yourself. Semantic analysis of user requests with the development of the use of information and communication technologies will become in the future a more accurate tool for research on consumer behavior of the population.