Analysis of consumer preferences in the segment of river cruises (using the example of Vodohod company)

The article presents a portrait of a modern consumer of cruise tourism. The relevance of the study lies in the fact that due to the reduction in the number of international destinations, tour operators and travel agents are developing new tourist products and opening up previously untested types of tourism for tourists. The shipping company and tour operator Vodohod acted as a base for the study. The authors studied the statistics of the most popular travel destinations, the company's offers, the cost of cruises and the company's fleet. This helped to update the available data and create a portrait of the modern consumer of river cruises.