Analysis of the relationship between motivation and gamification theories in the process of personnel management in organizations

This study reviews the scientific, cross-functional interaction of two areas of knowledge: motivation and gamification. While each area includes a fairly extensive knowledge base, the relationship between them is poorly understood. Although the essence and influence of various elements of motivation on the behavior of an individual in society and in the working environment, in particular, has been familiar to researchers for a long time, a modern manager has fewer motivational tools for regulating the behavior of employees that could benefit the organization. The studies show that in some companies, the drop in profits may be due not only and not so much to the lack of interest among customers as consumers of goods or services. The real reason for the problems is the lack of stuff’s interest in work efficiency. As it turned out, strict motivation systems, discipline and strict reporting do not always give the expected result. Improving will occur if employees are truly interested in the process. Recently, more and more managers of organizations and their departments are introducing gamification elements into the personnel management process in order to motivate employees to perform tasks and increase their productivity. Many senior managers have already recognized that gamification has become one of the most effective methods of motivating staff. The study has presented the content of the term gamification, and also considered the importance and application of gamification for motivating and stimulating staff; also studied the effect on increasing productivity of workers and the efficiency of the entire organization. Models of motivational theories are analyzed in the context of using the main components of gamification and the necessity for a thorough analysis of the approach before applying the most appropriate theory of motivation for building in-house game mechanics in modern organizations.