Analysis of customer loyalty in catering establishments
Автор: Polyakova Iu.a, Dmitrienko N.A.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 5 (11), 2016 года.
Бесплатный доступ
In this paper reveals the essence of the concept of "loyalty" and made an analysis of customer loyalty in food enterprises by the example of the restaurant "Буффало" The authors for their loyalty research resorted to Likert method.
Loyalty, consumers, commitment, catering enterprises, service, likert method
Короткий адрес: https://sciup.org/140268938
IDR: 140268938
Список литературы Analysis of customer loyalty in catering establishments
- Gornostaeva Z.V.the improvement of the technology of the service processes for the development of barrier-free Russian market of services Life Science Journal. 2014. Т. 11. № 11s. С. 412-416.
- Zhidkov V.E., Hramtsov A.G., Gornostaeva Z.V., Alekhina E.S., Kushnareva I.V. need for government regulation of organic foods Asian Social Science. 2014. Т. 10. № 23. С. 135-143.
- Zaitseva T.V., Buryakov G.A., Gornostaeva Z.V. banking services improvement through the development of service technologies Asian Social Science. 2014. Т. 10. № 23. С. 151-160.
- Pakhomova A.I., Buriakov S.A., Vasenev S.L., Gornostaeva Z.V., Kornienko M.V. localization of the urban workforce reproduction of the modern city Asian Social Science. 2014. Т. 10. № 15. С. 255-260.
Статья научная
