Analysis of legal disputes arising out of advertising law violations

Бесплатный доступ

The article analyzes legal disputes in advertising law violations, with a focus on significant cases in California. It examines the enforcement of consumer protection laws such as the Unfair Competition Law of California, and the so-called False Advertising Law, incorporated in the California Code Business and Professions Code («UCL» and «FAL»). The study explores notable cases, including those against Johnson & Johnson, General Motors, Juul Labs, and Bright Data. It evaluates the impact of these cases on advertising practices and regulatory compliance. The article highlights lessons for advertisers to ensure legal adherence. It discusses the role of regulatory bodies in maintaining market integrity. The findings emphasize the importance of transparency and honesty in advertising.

Еще

Advertising law, legal disputes, consumer protection, unfair competition law, false advertising law, california code business and professions code, regulatory compliance, deceptive advertising, market integrity

Короткий адрес: https://sciup.org/170207520

IDR: 170207520   |   DOI: 10.24412/2500-1000-2024-9-2-218-224

Список литературы Analysis of legal disputes arising out of advertising law violations

  • Advertising spending in selected markets worldwide in 2024 / Statista. - URL: https://www.statista.com/forecasts/1380173/ad-spending-markets-worldwide (date of application: 01.06.2024).
  • Tomas W.R., Diamantis M.E. A Marketing pitch for corporate criminal law // Stetson bus. L. Rev. - 2023. - T. 2. - C. 1.
  • Widijowati D., Denysenko S. Securing consumer rights: Eehical and legal measures against advertisements that violate advertising procedures // Lex Publica. - 2023. - T. 10. - № 1. -C. 28-42.
  • Odunaiya O.G., Nwankwo E.E., Okoye C.C., Scholastica U.C. Behavioral economics and consumer protection in the US: A review: Understanding how psychological factors shape consumer policies and regulations // International Journal of Science and Research Archive. - 2024. - T. 11. - № 1. - C. 2048-2062.
  • Ko Y. Unfair Competition: Big Data and the Fight Over Data Privacy // Georgia Journal of International and Comparative Law. - 2024. - T. 52. - № 1. - C. 223-238.
  • Goldenfein J., McGuigan L. Managed sovereigns: How inconsistent accounts of the human rationalize platform advertising // Journal of Law and Political Economy. - 2023. - T. 3. - № 3.
  • Attorney General Becerra Secures nearly $344 Million Judgment Against Johnson & Johnson for Endangering Patients through Deceptive Marketing of Pelvic Mesh Products / State of California department of justice office of the attorney general. - URL: https://oag.ca.gov/news/press-releases/attorney-general-becerra-secures-nearly-344-million-judgment-against-johnson (date of application: 07.06.2024).
  • The people of the state of California v. Johnson & Johnson / Superior Court of the State of California. - URL: https://oag.ca.gov/system/files/attachments/press-docs/Statement%20of%20Decision.pdf (date of application: 10.06.2024).
  • Peeples v. General Motors, LLC / Justia Legal Resources. - URL: https://www.courthousenews.com/wp-content/uploads/2024/01/meta-platforms-v-bright-data-ruling-motion-for-summary-judgment.pdf (date of application: 13.06.2024).
  • Juul Labs, Inc., Marketing, Sales Practices, and Products Liability Litigation (3:19-md-02913) / District Court, N.D. California. - URL: https://www.courtlistener.com/docket/16284915/in-re-juul-labs-inc-marketing-sales-practices-and-products-liability/?page=18 (date of application: 14.06.2024).
  • Attorney General James Secures $462 Million from JUUL for Its Role in the Youth Vaping Epidemic /Office of the New York State Attorney General. - URL: https://ag.ny.gov/press-release/2023/attorney-general-james-secures-462-million-juul-its-role-youth-vaping-epidemic (date of application: 15.06.2024).
  • Meta Platforms, Inc. v. Bright Data Ltd. / United States district court northern district of California. - URL: https://www.courthousenews.com/wp-content/uploads/2024/01/meta-platforms-v-bright-data-ruling-motion-for-summary-judgment.pdf (date of application: 20.06.2024).
  • Court rules in favor of Bright Data in Meta v. Bright Data case reaffirming the right to collect public web data / Bright Data. - URL: https://brightdata.com/blog/web-data/court-rules-in-favor-of-bright-data-in-meta-v-bright-data-case (date of application: 05.07.2024).
  • Bukhtueva I. Machine learning applications in marketing: enhancing customer segmentation and targeting // Proceedings of the XLI International Multidisciplinary Conference «Prospects and Key Tendencies of Science in Contemporary World». Bubok Publishing S.L., Madrid, Spain. 2024.
  • Kendjaev A. Features of establishing foreign economic activities when entering the American market: practical steps and legal nuances // Sciences of Europe. - 2024. - № 144. - P. 8-11.
Еще
Статья научная