Analysis of the digital services development indicators in the region (the case of the city of Belgorod)
Автор: Koroleva Inna S., Vishnevskaya Ekaterina V.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинг услуг и территорий
Статья в выпуске: 2 (94), 2021 года.
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The penetration of digital technologies into all aspects of everyday life is becoming an increasingly important factor in the socio-economic development of countries and regions. Modern information technologies affect the modern economy and form a new type of economy - the digital economy, the main elements of which are digital ecosystems. Analysis of Russian and foreign practice, as well as theoretical research shows that servicezation and digital transformation of socio-economic systems are carried out on the basis of digital platforms that integrate economic, social and technological processes that form digital service ecosystems. The development of urban services in the city of Belgorod is facilitated by the implementation of the concept of creating a "Smart City". A comparative assessment of the development of the city service system allows us to conclude that Belgorod region is in the lead in most of the studied areas, with the final indicators in areas higher than in the Central Federal District and the Russian Federation. But in comparison with large cities, Belgorod is inferior in many important areas, due to the size of the budget for information and communication technologies. To identify preferences in using digital services, a survey was conducted among residents of Belgorod. Most residents of Belgorod are ready to completely switch to using digital platforms to solve everyday problems.
Information and communication technologies, urban service, digital technologies
Короткий адрес: https://sciup.org/140259948
IDR: 140259948 | DOI: 10.24412/1995-042X-2021-2-102-109
Текст научной статьи Analysis of the digital services development indicators in the region (the case of the city of Belgorod)
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Introduction. The analysis of Russian and foreign practice, as well as theoretical studies, shows that the servicezation and digital transformation of socio-economic systems are carried out on the basis of digital platforms that integrate economic, social and technological processes, forming digital service ecosystems [1, 2, 3]. The number of electronic services is becoming more and more every year. The work of the city economy is controlled with the help of such services as "Active Citizen", "Our City" and others [4, 5]. But technologies are changing, and it is necessary to reach a new level of development of electronic services, services, and the information city. Therefore, there is a need for a comprehensive approach to the introduction of information technologies in the system of urban service, which would cover all aspects of life [6]. According to the results of 2019, the market volume of solutions for smart cities in Russia exceeded 81 billion rubles, more than 2.5 thousand solutions in the field of smart cities were implemented [7]. The Ministry of Construction plans to introduce digital technologies in eight areas: management, housing and utilities, public transport, urban environment, public and environmental safety systems, communication network infrastructure, tourism and service [8, 9].
The purpose of the study is to study and analyze the development of urban digital services in a regional context using the example of Belgorod.
Materials and research methods . As a source material, we used statistical data characterizing the development of digital technologies, analytical reports of studies of the digital technologies market in the Russian Federation and the world. Theoretical and comparative analysis was used as a research methodology.
To compile an assessment of the development of the urban service system, was used the method of correlation analysis. The group of criteria for each area (e-business, e-education, e-cul-ture, use of information and communication technologies by households and the population) in total was maximally equal to 1, thereby for each criterion, depending on their number in the set, the correlation coefficient was calculated. Statistical data, taking into account the correlation coefficient, were summarized for each direction. Also, a questionnaire survey and semantic interpretation of the data were carried out. The target group of the study were residents of the city of Belgorod (50 people) and guests of the city who came with tourist purposes (20 people). The structure of the study includes the following aspects: social portrait (gender, age, education) of residents and guests of the city of Belgorod at the time of study; use of digital services; advantages and disadvantages of digital service.
Also, a questionnaire survey and semantic interpretation of the data were carried out. The target group of the research were residents of the city of Belgorod (50 people) and guests of the city who came with tourist purposes (20 people). The structure of the study includes the following aspects: social portrait (gender, age, education) of residents and guests of the city of Belgorod at the time of research; use of digital services; advantages and disadvantages of digital service.
Research results and their discussion. The development of the city information service system implies the widespread introduction of digital technologies and the readiness of the population to use them. In this regard, we will analyze the development of digital services in the region using the example of the city of Belgorod.
In 2019, in Belgorod region, the Digital Development Department introduced innovative solutions in the following areas: regional information processing center; public transport; electronic prescription; "House.Control"; IT-educa-tion; regional portal People's Expertise; digitalization of state and municipal services; development of regional infrastructure of e-government; infrastructure for mobile communications and broadband Internet access, etc1.
In 2019, Belgorod Region became the first region for the introduction of electronic prescriptions into the healthcare system. The application allows receiving a referral from a doctor in digital format, track all appointments for the period of treatment, compare the cost of a medicine in different pharmacies. The service is free, all medical institutions in the region and 190 pharmacies are connected to it. Also in 2019, Belgorod residents have the opportunity to pay for transport services by credit card. In Belgorod and Stary Oskol an application for interaction between residents and management companies “House.Control” has appeared: 90 management companies have already registered in it. The service will help residents to solve online almost all emerging issues and problems.
In 2019, in order to compile a rating taking into account supply and demand indicators in the main areas of everyday urban life (transport, healthcare, finance, administration, education, media), the criteria were analyzed and a rating of Russian cities was compiled. The third position in the ranking is taken by Belgorod - like Krasnodar and Yekaterinburg, it overtakes Moscow and St. Petersburg2.
Belgorod is a regional center, has shown an example of a balanced supply and demand, which is developed in public services, healthcare and trade3. Supply and demand are developed in administration, health care and trade and also a high supply in education, demand is greatly inferior in finance (fig. 1).
Note that a limited set of criteria was used to compile a rating for the development of digital life. For example, the transport proposal was assessed by the availability of Yandex.Transport or an analogue and the presence of electronic timetables at stops. The demand for transport services by search queries “timetable for transport, timetable for bus, route bus / trolleybus / tram / route taxi / minibus, Yandex transport, Smart transport” and derivatives - Wordstat Yandex, number of requests for 28.07.2018 – 27.08.2018. Wordstat Yandex makes it possible to analyze a two-year period of requests, which is why the choice of a period limited to one month is not clear4. It should also be borne in mind that Yandex is used by about 5055% of the population of the Russian Federation, respectively, the final figures must be adjusted taking into account this circumstance.

Fig. 1 – The ratio of supply and demand of digital services in the city of Belgorod
In our opinion, in connection with the development of digitalization and the growing role of ICT in the life of society, it is necessary to analyze the expenses of the regions in this area. The ranking of ICT (information and communication technologies) expenditures in Russian regions is based on data published in official sources on regional IT budgets for 2020-2022 as of 03/20/2020 [10, 11].
Moscow (82.5 billion rubles), St. Petersburg (19.3 billion rubles) and the Moscow region (10 billion rubles) are in first place in terms of IT spending. In 2020, the Krasnodar Territory moved up to 4th place from 16th in 2019. It displaced the Perm Territory to the 5th place (4.4 billion rubles). These 5 constituent entities of the Russian
Federation account for 121.5 billion rubles. or 57.2% of all regional ICT spending.
Note that in many Russian regions, specialized divisions have appeared that are responsible not only for informatization and communications, but for the digitalization of government bodies. The Department of Digital Development of the Belgorod Region was formed in 2018 [12].
Table 1 – Total ICT expenditures of Russian regions5
Region |
ICT expenses, million rubles |
ICT budget expenditures % |
Dynamics of ICT expenses |
Population million people |
Total ICT spending per capita in 2020 |
|
2020 |
2019 |
|||||
Moscow |
82 468 |
74 300,60 |
2,62% |
11,00% |
12,4 |
6 650,60 |
St. Petersburg |
19 277 |
14 877,20 |
11,59% |
29,60% |
5,3 |
3 637,20 |
Moscow region |
9 988,30 |
9 096,10 |
1,48% |
9,80% |
7,4 |
1 349,80 |
Krasnodar region |
5 360,70 |
1 555,40 |
1,83% |
244,70% |
5,6 |
957,3 |
Perm region |
4 410,80 |
3 620,90 |
2,70% |
21,80% |
2,6 |
1 696,50 |
Belgorod region |
1 408,90 |
857,1 |
1,36% |
64,40% |
1,6 |
880,6 |
Table 2 – Criteria for the development of the information society in Russia [16] |
|
Group |
Indicator |
1. Factors in the development of the information society |
|
Human capital |
The level of education and professional training of the population |
Innovation potential |
Resource base of research and development work and innovation activities. Effectiveness of research and development and innovation activities |
ICT infrastructure and access |
Personal computers and Internet access Affordability of ICT services |
Economic environment |
Availability of financial resources |
Information industry |
Characteristics of ICT workers |
Information Security |
Use of information security tools |
2. Using information and communication technologies (ICT) for development |
|
Electronic government |
The use of ICT in the activities of public authorities and compulsory medical insurance |
Electronic business |
Integration of information systems (IS) and sharing of information within the organization Internet using E-commerce |
Electronic education |
The use of ICT in the educational process and management of an educational institution Readiness of educational institutions for ICT-based development |
E-health |
Readiness of healthcare institutions for ICT-based development Use of ICTs in healthcare institutions |
Electronic culture |
Information resources and services of cultural institutions |
Use of ICTs by households and the population |
Internet Usage |
The range of spheres and industries that the regions have chosen as priorities for the introduction of digital technologies is quite wide [13, 14].
For most of the regions, the priority spheres and industries are: health care (75% of regions); urban environment (75% of regions); personnel and
5 Russian regions plan to increase IT spending by a third. URL:
22_regiony_planirovali_uvelichit_itrashody (Accessed on March 28, 2021)
education (66% of regions); transport and communications, including wireless communications and digital mobility (61% of regions); Housing and communal services and energy (56% of regions) [15].
To analyze and identify criteria by which one could objectively judge the level of digitalization in various fields of activity, it is necessary to monitor statistical material. We analyzed a set of indicators reflecting the development of ICT, and identified a group of criteria that most fully demonstrate the development of the urban service system.
e-business use of ICTs by households and the population

e-education
Belgorod region electronic culture
Central Federal
District
^^^^^^^^е Russian
Federation
Fig. 2. – Comparative assessment of the development of the urban service system based on statistical data
The set of criteria for the development of the information society in Russia, discussed above, we took as a basis for evaluating the development of the urban service system. We evaluated the development of the city service system based on statistical data in four areas: e-business, e-education, e-culture and the use of ICT by the population. There are no statistical data on other groups of criteria in the regional context. A comparative assessment of the development of the city service system allows us to conclude that the Belgorod region is leading in most of the studied areas, with the final indicators in the areas higher than in the Central Federal District and the Russian Federation.
When compared with Moscow, Belgorod is n many important areas, but the budget an important factor. Thus, ICT expendi-Moscow for 2020 are planned in the of 82,468 million rubles (2019-74,300 bles), in Belgorod – 1,408. 9 million ru-the same time, in comparison with 2019, et expenditures for ICT in Belgorod in-y 1.64 times (in 2019, the budget for ICT 1 million rubles). But we note that the to-ses per 1 resident in Moscow are equal 60 rubles, in Belgorod-880.6 rubles. Such nce in the ICT budget is reflected in the elopment of urban digital services [17].
To identify preferences in the use of digital services, we conducted a survey among residents of Belgorod. Residents of Belgorod identified the most important areas of application of digital services: transport (80%), financial (72.5%), online shopping (70%), media and entertainment (60.5%) (fig. 3).

6 Russian regions plan to increase IT spending by a third. URL: (Accessed on March 28, 2021)
According to the survey, residents of Belgorod see money savings in using digital services (73%), but they value convenience more (79%) and time savings (72%). 53% of respondents are ready to completely switch to digital services for solving everyday tasks. 7% of citizens already work or earn extra money using digital platforms, 52% are considering such an opportunity
(fig. 4).
The disadvantages of digital platforms were most often identified by citizens as the lack of a guarantee of personal data security (58%), quality control of service provision (51%), instability of work (47%), as well as an inconvenient interface (40.5%). Paid delivery, lack of prompt feedback, and advertising are also negative (fig. 5).


Fig. 5. – Disadvantages of digital services, as a percentage
Readiness to use digital platforms 53% of residents of Belgorod are ready to completely switch to the use of digital platforms for solving everyday tasks, among them 32.5% already use or are going to use digital platforms for part-time work. 42% are not ready to completely switch to digital solutions of everyday tasks, 38% of residents of Belgorod consider the possibility of using digital platforms as a tool for the implementation of their professional activities.
Conclusion. The development of the digital environment is a time requirement and an important indicator of urban comfort. In modern conditions, there is a gradual revision of approaches to the management of urban development, which is increasingly based on advanced technological solutions, digitalization and plat-formization. There is a need to move towards an integrated digital urban ecosystem that responds to emerging challenges, meets the needs of all stakeholders, and ensures more effective integration of individual elements of urban infrastructure.
In our opinion, the development of digital services is promoted by: the penetration of the
Internet and mobile technologies; digitalization; the convenience of the business model; the growth of private entrepreneurship, the interest of the authorities.
The key barriers to the development of digital services are: imperfect (unclear or absent) legislation; unwillingness of partners to adapt busi- ness processes for successful integration with the platform; the need for large financial investments to create and maintain a successful digital platform.
To create information city services, it is necessary to use an integrated approach to the implementation of information technologies for city management.
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