Anglicisms in advertising text: meaning and function

In this article the author investigates the phenomenon of anglicisms in advertising text, as well as their meaning and functions. The use of anglicisms is increasing in the context of globalization of the modern world. The growing importance of Anglicisms affects not only oral and written communication in general, but is present in such an actively developing area as advertising. Anglicisms in advertising texts have definite functions and are important for advertising efficiency, what needs to be studied.