Apophatic horizon in contemporary artistic culture (the phenomenon of «reverse perspective» in the poetry of Valeriy Dudarev)

The object of the article is the phenomenon of apophaticism in modern artistic culture. The subject of the research is the analysis of apophatisation and digitalisation processes in contemporary poetry. The research material is based on the early literary essays by Valery Dudarev, a Russian poet and chief editor of magazine “Yunost”, a representative of the 1990’s poetry. The focus of the hermeneutic analysis is a widely known poem “Yellow Fences” set to music by Anatoly Shamardin, soloist of Leonid Utesov’s band, and further illustrated by a music video clip, as narrated by poetess Nina Krasnova. The relevance of the undertaken research is accounted for by the growing need to conceptualise the new status of poetry, classical and modern, in the media space, in particular, to analyse the problem of digital turn in art in ontological and axiological terms, since the latter is leading to massification and desacralisation of the poetic word today. Much attention is paid to hermeneutic reconstruction of life and death ethos in the poet’s verse, as well as the reverse perspective technique associated with the play of light and colour in the text. This shows the need for cultural, philosophical and philological analysis of the poetic word contrary to skimming, reading the sense through the tools of modern media environment. In counterbalance to the process of digitalisation which leads to excessive accessibility and massification of contemporary art, the culture is developing an opposite process of apophaticism of creative activities, which requires profound literary and culturological reflexion.