The art market in the era of digitalization: new features and trends

The article examines the impact of digitalization on the modern art market. Due to globalization, the boundaries of the art market are significantly expanding. In these conditions, new art market participants appear. They change an essence and the usual forms of functioning of art market. Digital platforms allow you to purchase art objects "in one click". For the first time in the history of the art market, we can talk about its democratization. In addition, the article analyzes three completely new technological innovations for the art market: cryptocurrency, blockchain and artificial intelligence. Among the key trends in the impact of digitalization, we can highlight changes in sales strategies, distribution methods, and motives for buying art objects in the 21st century. The transformation of the modern art market by Internet technologies can lead to revolutionary changes in the understanding and perception of works of art. Digitalization is changing the landscape not only of the art market, but also of the entire art world. New sales channels, new functions of art market participants, new opportunities for interaction between buyers and artists make the global art market more open and transparent. It leads to increased interest from new buyers. The article pays special attention to the impact of the most promising technologies on the art market, as well as the changes they lead to.