Aspects of bank customers ensuring loyalty
Автор: Smirnov Viktor
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 6 т.5, 2019 года.
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The article deals with the specifics of banking services as a factor of customer loyalty. Various aspects of the formation of customer loyalty of the Bank are studied. The results of the analysis can be used in the development and implementation of marketing policy of interaction with customers.
Banking services, customer loyalty, customer focus
Короткий адрес: https://sciup.org/14115520
IDR: 14115520 | DOI: 10.33619/2414-2948/43/36
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