Associative field of cinema

The article is devoted to the structural and semantic analysis of the associative field of CINEMA (from reaction to stimulus and from stimulus to reaction) in the regional and Russian linguistic consciousness. Differences in the semantic structure of the field and value orientations of Siberians are revealed. The study was carried out through analyzing the reactions of the associative field of CINEMA in the Russian Associative Dictionary (RAS) and the Electronic Associative Dictionary (EASPS - electronic database). As a result, differences were revealed in the value orientations of Siberians of the 21st century and residents of other Russia's regions of the 20th century.