Human avatars in the context of digitalisation transformation

The approach to solving the problem of collecting data about an individual and using it against him or her must be comprehensive. It is only possible to fully mitigate the impact of this threat by completely refraining from covering one’s life on the Internet and minimising one’s digital footprint. It is not always possible to achieve this, as many popular services somehow collect data about a person, his / her interests, location and so on. The creation of digital twins today in the Russian Federation is of concern to many participants of business turnover. Meta-universes provide ample opportunities for those who use digital twins to commit illegal acts.