Automation of agricultural business-processes

The article discusses the possibilities of implementing and using a Customer Relationship Management (CRM) for agriculture. The introduction of CRM systems at the enterprises of the agro-industrial complex makes the automation of processes more rational. Communications with clients become more effective, the effectiveness of marketing strategy and planning increases, costs decrease, and the profitability of the company increases. CRM is a key factor of modern organizations for a set of successful strategies for survival, growth and development, increasing productivity efficiency and sustainable competitive advantage. Relationships and knowledge are the most important strategic resource, the main element of a sustainable competitive advantage.