Authority, power, domination as the main communication technology in politics

Автор: Kruglik Natalya Vladimirovna

Журнал: Теория и практика общественного развития @teoria-practica

Рубрика: Социология

Статья в выпуске: 11, 2018 года.

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In the age of global foreign policy relations full of vast amount of information, it is justifiable to use communication technology. Power, domination, and authority as communication technology serve as an integral part of the process of political communication and enhance its efficiency. There are various forms of such technologies; they are inseparable and dependent on many subjective and objective factors in communication. More tools of power, domination, and authority are used when the communicator needs an immediate response from the audience, the protection of his interests, and the motivation for performing actions. The advantage of these techniques is the increasing efficiency of communication in political processes, and the disadvantage is a shift in favor of one of the tools, which leads to the creation of a negative dictatorial image of the communicator and entails a decrease in the response of other participants in communication.

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Communication technology, communication, manipulative techniques, political communication, politics, power, domination, authority

Короткий адрес: https://sciup.org/149132703

IDR: 149132703   |   DOI: 10.24158/tipor.2018.11.7

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