Basics of behavioural economy in the sphere of tourism

The article presents an examination of the phenomenon of influence and some specifics of its manifestation. The theoretical foundations of the phenomenon of influence in tourism are studied, the two sides of the structural relations between tourists and companies providing tourist services, travel companies interacting with both tourists and travel service providers are examined. The opinions of the author on the possibilities for the beginnings of behavioral economics in the tourist industry are described in the work. The decision-making process by a person on making the transaction under the external conditions is studied. The effects of influence in the tourist industry are also discussed in the article. The decision-making process on making transactions in the tourist industry is surveyed through the prism of irrationality of behavior. The demonstration of the decision-making process through a combination of both socio-economic and behavioral factors is described.