Surplus value biopolitics: corporate health culture and biohacking

The article examines the formation of surplus value in the biopolitical paradigm and the new corporality of the modern worker. The neoliberal capitalist model offers other forms of interaction between capital and the worker, which entails the emergence of corresponding social phenomena. The relevance of the work is due to the need to study and conceptualize the latter. The aim of the study is to demonstrate modern corporate and individual practices of biopolitical production. The factors of their emergence are analyzed, as well as the consequence on the example of two variants of interaction - corporate health culture as a phenomenon of big capital and biohacking as a phenomenon inherent in its vanguard. Conclusion dwells upon the fact that the most important fact of their emergence and existence is a change in the form and ways of extracting surplus value. The transition from the obsolete practices of discipline to the biopolitical production of willing subjects motivated by productive labor is established. Attention is drawn to the fact that this situation is directly related to the attempt to extract maximum profit from the worker through soft power and investment in his corporeality.