Blog in the journalistic discourse of Runet: the language and the genre

The article includes genre and language features of the blog in the journalistic discourse of Runet. Based on the data of analytical resources of the Network, analysis of author's blogs and on the practical material of mass media, publishing their materials in Runet, a brief analysis of the signs of transformation of genres of journalistic discourse at the linguistic and stylistic levels is given. The article deals with the problem of reducing the level of use of traditional journalistic genres, such as essay, pamphlet, satire, and the emergence of universal genre forms of journalistic text, such as blog. The article notes the positive characteristics of the blog as a special form of journalistic genre: mobility, interactivity, continuity of the informative field, etc. At the same time, the article also denotes the negative aspects of this form: uncontrolled use of lexical means up to the use of irregular vocabulary.