Business Diversification Strategies as a Tool for Enhancing Competitiveness in Times of Crisis

The main approaches to diversification are considered, including horizontal, vertical and conglomerate strategies, and their impact on financial stability and market sustainability. Successful cases of diversification in various industries are analyzed, with risk management, investment allocation and adaptability considered as critical factors for sustainable growth. The results highlight that a well-planned diversification strategy can mitigate economic risks, open up new sources of income and strengthen a company’s market position in unstable conditions.