Value Orientations in Sociocultural Mechanisms for Forming the Sustainability of Local Communities

The article examines the challenges of forming local communities, identified by the author during the implementation of the project “Cultural Mosaic of Udmurtia” (2020–2022). By the end of the project in 2023–2024, several communities demonstrated an intention for further development by engaging in a greater number of activities, while others ceased to function after the project’s conclusion. The analysis revealed that the sustainability of a community directly depends on the value coherence of all activities and processes within it. The unification of people into a community occurs in accordance with the specifics of its structure. Among the organizing processes requiring value alignment within the community are: adherence to cultural traditions, the actualization of historical or cultural memory, sociocultural trauma, and the sacralization of a “common” place. Collectively manifested, these processes can be referred to as sociocultural mechanisms for forming local communities and categorized as tradi-tional. The article shows that in a market economy, community unification also occurs based on needs. It describes the results of the empirical phase of the research, which includes identifying correlations between the value orien-tations of members of local communities involved in project implementation and the duration (sustainability) of pro-ject activities within local communities formed as a result of the “Cultural Mosaic of Udmurtia” projects. As a result, a correlation was found in sustainable projects regarding value orientations categorized as traditional.