Chatbots as an effective digital management tool in the higher education system

The article is devoted to the use of chatbots in higher educational institutions. Chatbots are considered as an element of the digital management implementation strategy at the university for the successful process of digital transformation. Effective use of ChatGPT4 within the educational process is possible both for students and for teaching staff. The creation of corporate chatbots integrated into a centralized service helps to solve various tasks in the field of organizing the educational process and supporting student communities.