Homo activus: theory of culture of E.S. Markarian in intellectual and cultural contexts of the XX-XXI century

The article attempts to use cultural model of E.S. Markarian, based on an understanding of the specifics of human activity, to the analyses of subject of activity that is a person. In the center of analysis is one of the possible modes of consciousness - a triad “Aesthesis - Existence - Semi-osis”. The author concludes that the most significant characteristic of the subject of modern mass culture is the disintegration this triad that necessary for normal functioning of the socio-cultural system and cultural genesis. As a result, each of the three components is isolated from the other, without ceasing to function, but function abnormally partial mode, receiving an exaggerated expression, and in some cases bound up with social deviation. The most radical changes take place in the event of a collapse of the triad of semiosis: its deformation, destruction or decay.