A man of culture as a value-semantic representation of the name

The article is devoted to the multi-faceted connection of the Universe of culture with a “human world” as the carrier and creator of norms, values and patterns. The tradition of understanding the essence of culture through the prism of individual personality factor remains relevant in terms of globalization and postmodern dominance of ironic approach to the various phenomena and problems. For all the variety of shades of revaluation of values it is impossible to ignore the value of a person as a subject of value relations and cultural activities. Till now, the space of the cultural and historical memory includes the most valuable texts and meaningful names of their authors. Using a number of “iconic” Names of the domestic Culturology as an example we revealed a question about the phenomenon of man of culture from the perspective of such directions of reflection as “the philosophy of the Act” and “the philosophy of the name”.