Digital personality as a central element of interpersonal internet discourse

Internet space sets a specific type of communicative situation at the level of the interpersonal interaction for a human representation as a digital identity. It has some constituent characteristics, which include freedom of entry/exit, freedom of navigation in the Internet space, as well as perceptive stealthiness, autonomy, demand for discourse and linguistic creativity. Digital identity is manifested at the level of the interpersonal interaction in the format of a genre, defined as a discursive person acting in the communicative Internet space.As a discursive identity, it obtains such features as ignoration the factors of the addressee, lack of distance between people, using language resources to impact on the consciousness of the interlocutor, establishing the desired image, giving special significance to individual facts, information duplication in the network.