Digital sociology: methodology, subdisciplines and development prospects

The article is devoted to the analysis of the formation and development of digital sociology as an independent direction within the framework of modern sociological science. The influence of digitalization on sociological theory and practice is considered, including the transformation of methods of data collection and analysis under the influence of information technologies. Particular attention is paid to the role of artificial intelligence and neural network technologies as research tools in the digital age. The work identifies the advantages and limitations of using digital tools in sociological research.