Consumer awareness towards health insurance with special reference to Tenkasi

Health is the basic right of every human being. They being has to resort to the health sector to maintain his or her health. Due to the growing population of India, it is be-coming difficult for the government to provide public health services. Hence, most of the peo-ple receive medical care from the private sector. However, with the increase in the cost of medical care, it has become necessary for each citizens to obtain medical or health insurance for protecting their life. The primary goals of this study is to measure the level of consumer knowledge regarding healthcare insurance. Primary and secondary data were both utilised in this study. The chunk sampling approach was used to capture 55 samples, which resulted in 55 total samples. SPSS was used to examine the data. The most significant conclusion of the survey is that the vast majority of respondents believed that they lacked sufficient supervision as well as a paucity of health institutions. Recommendation from this study was the insurance company should create some more additional programme for increasing the awareness level among general public and additionally the health insurance cover some limited disease also which lead the consumer reuse to adopt health insurance easily.